THE UNITED STATES FOOTBALL LEAGUE
Helping relaunch the USFL (now UFL) was as exciting as it was challenging. I mean, how do you promote a league that literally has zero footage? Welp, we started with a series of “football agnostic” teasers that reintroduced the idea of spring ball during the 2022 NFL playoffs.

Then, we planted the seed with our gridiron starved viewers that “more football” was on the way.

Leading up to kickoff, things got a little more real.

And in April, the league kicked off under the banner of “United By Football.”